Embellence Group appoints Robert Shams Smolander as Head of Group Change Management & Sustainability

During the month of December, Robert Shams Smolander will take up the new position as Head of Group Change Management & Sustainability with responsibility for the Group's work with sustainability, strategic change initiatives and additional acquisitions.

Embellence Group appoints Robert Shams Smolander as Head of Group Change Management & Sustainability

Robert most recently came from a position working as a management consultant at Arthur D. Little, where he successfully ran strategic growth and development projects, operational improvement projects and company transactions for companies in various industries. He has a master's degree in Industrial engineering and management from Chalmers University of Technology with a focus on entrepreneurship and has also studied business management at UCLA in the USA.

“I look forward to being part of the exciting growth and development journey that Embellence Group has in front of it. It is an interesting industry with many opportunities where the company has built a strong position with good conditions for continued success. In the new role, my focus and ambition are to contribute to successfully driving growth, improvement, and sustainability through strategically important projects for both the Group and the individual companies,” says Robert Shams Smolander.

Embellence Group's ambitious acquisition strategy means that the company intends to double the company's size by 2025 with a focus on premium brands in wallpaper, textiles, rugs and other home furnishings.

“We are very happy that Robert is taking on the new role of Head of Group Change Management & Sustainability. With his background in Management Consulting, he will contribute to our continued development, growth, and expansion. We are also convinced that Robert with his drive and personality will fit perfectly in the Group,” says Olle Svensk, CEO, Embellence Group.


About Embellence Group
Embellence Group, founded in 1905 in Borås, is a leading European player in the premium wallpaper segment and at the forefront globally with sales in over 90 countries. Our brands include Cole & Son, Wall & decò, Perswall, Pappelina and Boråstapeter. Embellence Group will develop its position as a leading House of Brands in home furnishings with a focus on premium brands in wallpaper, textiles, rugs and other home furnishings and to drive development in a changing wallpaper and home furnishings market. Embellence Group is listed on Nasdaq First North Premier and FNCA Sweden AB has been appointed Certified Adviser, info@fnca.se, +46 (0) 8-528 00 399