Executive management
Johan Andgren
President & CEO - Embellence Group
President & CEO since 2025
Born:
1983
Education:
Master of Science in Business Administration, Economics from Lund University
Other current assignments:
- Chairman of the board of Andgren Consulting AB and A&M Nordic AB.
- Board member of Strb AB
- Board member of Elvnc AB
Previous assignments (last five years):
Senior Corporate Advisor, Elevance
CEO Swedemount Sportswear & Fashion
Karin Lidén
CFO - Embellence Group
CFO since 2023
Born:
1975
Education:
Business Administration from the Stockholm School of Economics.
Other current assignments:
-
Previous assignments (last five years):
CFO for Powercell Sweden AB, Several senior positions within Mölnlycke Healthcare
Lars-Erik Henriksson
Managing Director – Boråstapeter
Managing Director since 2020
Born:
1969
Education:
Studies in finance and management
Other current assignments:
-
Previous assignments (last five years):
Electrolux
Lotta Samuelson
MANAGING DIRECTOR – BORÅS TAPETFABRIK
Managing Director since 2021
Born:
1974
Education:
Studies in business management, business finance and sales and marketing management
Other current assignments:
-
Previous assignments (last five years):
CEO at Boxon Systems
Henrik Andersson
Managing Director - Pappelina
Managing Director since 2025
Born:
1977
Education:
Studies in management and Sales Excellence
Other current assignments:
-
Previous assignments (last five years):
VD at Northbaze Group AB
Kajsa Hjelm
Head of E-Commerce - Embellence Group
Head of E-commerce since 2025
Born:
1985
Education:
Bachelor in Business & Administration from University of Halmstad
Other current assignments:
-
Previous assignments (last five years):
Marketing & E‑Commerce Director for Gina Tricot AB
Yelena Ford
Managing Director - Cole & Son
Managing Director since 2026
Born:
1985
Education:
Bachelor in Politics, Social Policy from The London School of Economics and Political Science
Master of Science in International Politics from SOAS University of London
Other current assignments:
-
Previous assignments (last five years):
Strategy Director at Wolff Olins
Managing Director at The New Cratfsmen
Zurab Akhriev
Managing Director – Artscape
Managing Director since 2022
Born:
1981
Education:
Bachelor’s in Supply Chain and Logistics Management
Portland State University
Master of Business Administration - Finance
Marylhurst University
Other current assignments:
-
Previous assignments (last five years):
Artscape