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The Embellence Group brands

Embellence Group's brand portfolio consists of Boråstapeter, 
Cole & Son, Wall&decò, Pappelina, Artscape and Borås Tapetfabrik.

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Boråstapeter was founded in 1905 with the vision that all Swedes should be able to afford to create a more beautiful home using wallpaper. The number of international customers has since increased and the vision has now been changed to drawing inspiration from our Swedish heritage, we create wallpapers for every home. There are more than 10,000 designs in the design archive. New designs are developed both internally and in collaboration with renowned designers. The design archive also
includes in-licensed designs from such designers as Arne Jacobsen and Alvar Aalto

Cole & Son logo

With its iconic prints, Cole & Son is one of the leading brands in the global wallpaper market. The brand is characterised by eccentric, innovative and artistic design. Cole & Son is the wallpaper supplier by Royal Warrants of Appointment to His Majesty King Charles III and has
a long tradition of furnishing palaces, castles and theatres in the UK as well as outside the domestic market. Cole & Son’s wallpapers have been used in, for example, Buckingham Palace, the Palace of Westminster and the White House.

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Wall&decò was founded in 2005 in Cervia by Christian Benini, who remains active as Creative Director. With his background as a photographer in advertising, he created an environment with large illustrated leaves that attracted attention from designers and architects. The design archive contains about 3,000 designs. In addition to traditional wallpaper, the product portfolio also includes three collections of innovative performance wallpaper: the OUT System, the WET System and the SOUND System, which combine design with technical solutions.


Artscape is a leading US manufacturer of exclusive pattern-based window film. The brand was founded in Portland, Oregon, in 1995 with a vision of offering beautiful privacy film for windows and glass. To date, sales have mainly been focused on North America, where the company has a leading position in its niche. The products are currently sold by more than 3,000 retailers, including home furnishing retailers.

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Pappelina logo

Pappelina is an international brand focused on the development, manufacture and sales of exclusive plastic rugs. The brand was founded in 1999 by Lina Rickardsson in Falun, Sweden, based on a vision to create high-quality, stylish and functional products with Scandinavian design. Pappelina’s rugs are a piece of Swedish craftsmanship. The rugs are woven at Pappelina’s own weaving mill in Leksand, Sweden, by dedicated and experienced craftspeople who use exclusively Swedish raw materials in the production. The rugs are non-allergenic, easy to clean, and water and UV-light resistant. In addition to exclusive rugs, Pappelina also offers other home furnishings such as blankets, cushions and trays.

Borås Tapetfabrik was founded in 1905 as a part of Boråstapeter. The factory has been run as its own company since 2022. With creativity and curiosity, unique solutions are produced to suit every client’s situation and aspirations. Customers include wallpaper companies, designers, lifestyle brands and construction companies – everyone who has realised the versatile possibilities of wallpaper. Borås Tapetfabrik offers unique solutions in design, product development and production. A range of printing techniques and printing machines are offered, both traditional and digital. With a focus on craftmanship, quality and sustainability, the aim is to provide the world with first-class wallpaper.

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