Embellence Group acquires, owns and develops strong brands in wallpaper, textiles, rugs and other interior decoration.

The overarching strategy is to eliminate non-essential materials and processes. We do this by challenging and innovating our ways of working together with our suppliers. The objective is re-using, recycling or composting, and thereby keeping materials or energy in the economy.

Embellence Group works continuously to improve our sustainability work including environmental product declarations, environmental labelling and life-cycle analyses of our products.

For example, all paper used within the production in Borås is purchased from FSC-certified suppliers and all trees harvested are replaced. The Company has several times received excellent reviews for our production related environmental work in sustainability audits.

We have defined four strategic pillars to become an even more sustainable company, and to contribute to UN’s 2030 Agenda.

  • The Company will be transparent by publishing a company specific CO2-footprint from and including 2023 which will be reported as a product category average.
  • Total CO2-footprint shall be reduced by 50 per cent by 2030
  • As a responsible employer, we aim to have a Net Promotor Score above 20 and each group company will have a Net Promotor Score above 0 from and including 2023.
  • By 2030, 100 per cent of plastic one-time use items shall be eliminated or replaced with products made from recycled raw materials and sustainability and air quality performance in world class shall be ensured in all product development.