Our brands

Boråstapeter

Boråstapeter is a classic brand with roots from the beginning of the 20th century, when Waldemar Andrén established Boråstapeter with the vision that “all Swedes should be able to afford to create a more beautiful home using wallpaper”.

The wallpaper embraces style and quality, but also production that stands the test of time. The brand has its own design team in Borås, which is complemented by exclusive cooperation with iconic designer archives for example from Arne Jacobsen and Alvar Aalto. Within Boråstapeter the brand Engblad & Co. is also included, although it is being phased out to streamline the portfolio and only communicate one Scandinavian brand. The pattern archive will continue to exist within Boråstapeter. Boråstapeter has received the Elle Decoration Swedish Design Awards in both 2017 and 2018 and the brand’s magazine “Wallpaper Magazine” was awarded the Swedish Design Award in 2020 in the category Editorial – Magazine – Print.

Our values

Boråtapeter inspire people to create more cozy and personal homes with Swedish-made wallpapers that last over time.

The desire to inspire has always been strong in Boråstapeter - both through the positive emotions we evoke with our beautiful patterns, colors and materials, but also because we are happy to share our knowledge with all of you who, just like us, also want to create more cozy and personal homes using wallpaper.

The pride of craftsmanship and the feeling for quality are in our walls. Since we have our own factory in Borås, we have for many years been able to develop and fine-tune the smallest details in both the creative design process and in production. It is noticeable in everything, from the careful choice of paper to the environmentally friendly printing technique and, not least, in our great love of patterns.

Choosing a wallpaper from Boråstapeter is a safe choice. With our large selection of wallpapers for all rooms and homes, we can offer something that appeals to most people and we are proud of that.