Welcome to Embellence Group

Embellence Group acquires, owns and develops strong brands in wallpaper, textiles, rugs and other interior decoration.

Interim Report Q1 2022 Continued profitable growth despite weak demand in the Nordics Read the report here
Our brands


The brand has its own design team in Borås, which is complemented by exclusive collaborations with iconic designer archives from, for example, Arne Jacobsen and Alvar Aalto.

Our brands

Cole & Son

Cole & Son was founded in 1875 by John Perry in Islington, an area of north London known for the 190 handblock printing works that operated during the 18th and 19th centuries.

Our brands


Wall & decò is a modern and innovative brand. In 2019, it was awarded with awards such as Wallpaper Design Award and German design award.

Our brands

Perswall logo

Perswall is a lifestyle brand aimed at mid-life women. The brand has a digital focus in both sales through direct sales to consumers via its own e-commerce platform and production as all wallpapers are printed digitally.

Our brands

pappelina logo

Pappelina is an international brand in exclusive plastic rugs founded in 1999 by Lina Rickardsson in Falun.

WallVision changes name to Embellence Group!

As a step in further clarifying the company's broadened offering outside the wallpaper category, we change our name to Embellence Group. Our core business will continue to be to build fantastic premium brands in wallpaper, textiles and design rugs.

The name Embellence is a combination of the two English words Embellish and Excellence, two words that symbolize what we offer and where we are going. The name change refers to the owner company of Boråstapeter, Cole & Son, Wall & decò, Perswall and Pappelina and will be implemented gradually during the month of March.