CONTINUED GROWTH IN PREMIUM AND LUXURY SEGMENTS
Embellence Group shall continue to grow in the premium and luxury segments. Compared with the value segment, these segments have higher gross profi t margins and potentially higher future growth rates. They are also more resilient to economic downturns. In addition to a shift in the sales mix, Embellence is aiming to continue broadening the product portfolio into related areas, such as fabrics. This broadening could take place within existing brands, or through acquisitions.
INCREASED INTERNATIONAL SALES
In the premium segment, sales in Europe and Rest of World are expected to grow faster than in the Nordics moving forward. Embellence is therefore aiming to further increase the share of international net sales. This will be achieved by organic expansion into new markets, and acquisitions of international players.
GROWTH THROUGH ACQUISITIONS
Embellence Group shall continue to expand the brand portfolio through complementary acquisitions. The acquisition criteria include that potential target companies must be profitable premium brands with sales in interior design. They must be clearly pattern-based, and have the potential to both complement existing styles in Embellence Group’s portfolio, and be used in a range of product categories.
MORE EFFICIENT INTERNAL PROCESSES AND CLOSER CUSTOMER RELATIONSHIPS THROUGH DIGITALISATION
Digitalisation offers enormous opportunities and essentially affects every part of Embellence’s value chain, from production to sales. The overall objectives include strengthening the offering and the customer experience. In addition, the initiatives shall also improve the efficiency of internal processes and thereby reduce costs.
EMBELLISH WITH EXCELLENCE
Sustainability has been incorporated into Embellence Group’s strategy. The focus for this approach has three parts: a sustainable value chain, a sustainable organisation and stimulating workplace, and a responsible and ethical business.