Strategy
Strategic Focus 2024-2028
Embellence Group will deliver shareholder value by focusing on six strategic growth areas all guided by a sustainable long-term approach.
Strategic Foundation
The foundation of Embellence Group is built on our entrepreneurial creative culture, decentralised operating model and strong finances.
Read more about our Strategic Foundation here.
Strategic Growth Areas
Our strategy is to focus on organic growth of our existing strong brands. We do this by building them even more exciting and engaging, by investing in product innovation while nurturing their design icons and through focusing on selected geographies and channels.
To strengthen Embellence Group we utilize the synergies of being part of group.
Acquisition of complementary businesses and brands is still an important part of the strategy, but the decisive factor is how we ensure long-term profitable growth with existing brands and any brands that are acquired.
Read more about our six Strategic Growth Areas here.