Organizational and legal change within Boråstapeter AB

Embellence Group subsidiary Boråstapeter AB will as of January 1, 2022, be divided into two limited companies.

The change is implemented in order to further clarify operational responsibility, where Boråstapeter AB focus on brand, design, marketing and sales, and Borås Tapetfabrik AB focus on product development and efficient production of high-quality wallpaper for various brands in the Nordic region and Europe.

The CEO of Boråstapeter is Lars-Erik Henrikson. The CEO of Borås Tapetfabrik AB is Lotta Samuelson.

The organization that leads the Perswall brand will be employed by Borås Tapetfabrik AB. Customers, suppliers and other stakeholders affected by this change will be contacted by representatives from the companies.

For more information, please contact:
Pär Ihrskog, CFO
Telefon: +46 706 37 17 34

About Embellence Group
Embellence Group is a leading European company in the premium wallpaper segment and has a prominent position internationally with sales in over 90 countries. Our brands include Cole & Son, Wall&decò, Perswall, Pappelina and Boråstapeter. Embellence Group shall develop its position as a leading House of Brands in premium interior decoration with a focus on wallpaper, textile, rugs and other interior decoration and drive development in a changing wallpaper and interior decoration market. Embellence Group is listed on Nasdaq First North Premier. FNCA Sweden AB is appointed Certified Adviser,, +46 (0) 8-528 00 399.